Li Liang received a recruitment invitation from his former owner, New Oriental, asking him to go back to be an anchor. "After Dong Yuhui's selection of Dong Yuhui made his achievements in the Douyin live broadcast, New Oriental is also recruiting TikTok anchors." A person familiar with the matter pointed out.
Not just Li Liang. New Oriental faculty members who have left or been fired have recently received invitations, and the momentum is directed at TikTok live broadcasts.
Dong Yuhui once shed tears in the live broadcast room and made a wish, "When New Oriental is ready, I will definitely bring them back." Under such a promise, Dongfang Number List selected recruits and prepared to sail overseas.
"New Oriental teachers have natural foreign language advantages, and many of them have a background in studying abroad, have a global perspective, and are better at communicating with overseas consumers." A person in charge of an MCN organization in Hangzhou said that as the domestic live broadcast e-commerce battle becomes more and more cruel, Some institutions began to invest in overseas markets.
According to people familiar with the matter, New Oriental is recruiting TikTok anchors, mainly for the European and American markets. "Working hours are from 8 p.m. to 8 a.m. Beijing time, live broadcast for about 4-6 hours a day, and have 4-6 days off each month."
The news made Cathy, a former English teacher, a little excited.
After the "double reduction" policy, Cathy, who was unemployed at home, found opportunities in overseas markets and used her English skills to start short educational video content on TikTok. When she heard that New Oriental was also going to enter the TikTok live broadcast, she suddenly felt that she was no longer alone, and looked forward to the "phenomenal live broadcast room" selected by Dongfang on Douyin can also be realized on TikTok.
1. Not only Oriental selection, MCN collective "roll" to go abroad?
In fact, it's far more than Dongfangxuan showing interest in TikTok.